Try to imagine a world without businesses competing with each other. It’s pretty difficult.
If there were no competition the whole notion of customer being King would cease to exist. Businesses wouldn’t have to provide winning customer service, competitive pricing, or anything else to ‘win’ you over as a loyal customer.
Chances are that if you have a product or service that sells, someone else is trying to sell it too. On top of that, they are probably competing with your price, the services you offer, and are essentially gearing up to sell it better than you.
What do you do when this happens? Since you wouldn’t dare let them steal your clients, you compete right back with a winning competitive advertising strategy.
Competitive Advertising: Promotional technique in which an advertiser claims the superiority of its product over competing product(s) by direct or indirect comparison. If other products are mentioned by their name (and not as ‘brand X,’ ‘brand Y,’ etc.) the owners of those brands may challenge the fairness of the comparison in a court. Also called comparative advertising or comparison advertising. Source
Competitive advertising is nothing new. Back when newspapers were the predominate way to advertise, businesses would clip the articles of their competitors and strategize how they could do it better.
Now that so much advertising takes place online, it has become vital for businesses to monitor their competition’s online advertising presence.
With a little bit of research and some help from the WRW platform you can gain all kinds of insights on your competitors.
Learn how you can uncover the 4 W’s of competitive advertising to improve your competitive edge… Continue reading