Tag Archives: Optimization


Why You Can’t Afford to Ignore Retargeting

Picture this: You’re exhibiting at a trade show and someone is very interested in your product. You talk to them for about 5 minutes and can tell that your product is definitely a great fit for their business needs. They don’t purchase your product right then and there because they’re in a rush, but they hand you their business card. Would you throw out their card? Or would you follow up with them?

Now consider this: 98% of visitors to your website will leave without making a purchase. Retargeting is your shot at following up with that 98% of visitors who ‘left a business card’ on your site. And yet, 4 out of 5 online marketers aren’t using retargeting to bring back lost prospects (Kissmetrics).

Why is this?

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4 Ways to Optimize Your Landing Pages Now

You’ve determined your target audience, established a business objective, created your ad, designed your landing page and set your campaign live. BUT the conversions aren’t coming in. What should you do? First off, don’t panic! The beauty of the digital world is that you can easily make changes to your campaigns even when they’re already live. In fact, you should constantly be viewing your campaign analytics to identify pain points where optimizations can be made to improve your results.  While it’s critical to optimize every element of your ad campaign, this article will hone in on where the conversions actually happen: the landing page.

Regardless of what stage your campaign is in, try implementing these four optimization tactics and watch those conversions roll in.

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3 Ways to Leverage HTML5 Now

At our recent Affiliate Marketing Meetup, WhatRunsWhere Co-Founder and CEO Max Teitelbaum led a session on three lucrative trends in the digital marketing landscape: native advertising, mobile and HTML5. With technology changing so rapidly, it’s important for online marketers to stay informed on current trends and understand how to optimize them in their strategies.

His discussion around native advertising highlighted the rapid growth this channel has experienced – revenue is expected to surpass $7 billion this year. Although it is growing like crazy, native advertising is still relatively new, so marketers are actively finding innovative ways to build high converting ads in this format.

When it comes to mobile, there is no doubt that marketers need to be investing in this space. Max explained the best way to optimize ads in this channel is to leverage the small real estate with simple messages and easily clickable designs.

Finally, he touched on the power of HTML5. This past year, the adoption of HTML5 has gone into overdrive – Amazon, Facebook, Google and YouTube all transitioned from Adobe Flash to HTML5. So what makes this ad type so powerful? First, it gives marketers the ability to build ads like never before and second, it makes omni-channel marketing efforts more seamless. Given all the buzz around HTML5 this year, we wanted to further explore the trend by interviewing an expert on the topic to help you understand how to leverage it .

Ready to take a deep dive into the world of HTML5 and discover the 3 Ways to Leverage HTML5 Now? Check out our exclusive interview with Rob Cromer from Adcade; a unique creative technology company that builds solutions for HTML5 ad building. We explored everything from why 2015 has been a pivotal time for HTML5, the possible challenges you may face with this ad format and what you can achieve with it. Get the insights below.

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4 Tools Every Digital Marketer Needs

In today’s digital marketing world, there are thousands of tools that exist to help you optimize your online strategy. So how do you know what to include in your marketing stack? Whether you’re trying to maximize your social reach, optimize landing pages, increase email response rates or develop a multi-channel strategy, you have a lot of tools to choose from. With so many tools available, the selection process can be overwhelming. BUT everyone’s needs are different.

If you’re feeling unsure about your current marketing stack or are seeking new tools to spice up your strategy, then this list is for you. We break down four key elements of your online marketing campaign and tell you which tools to use to optimize your success in that area. Whether you are a media buyer, affiliate manager, social media coordinator or anything in between, this list is your essential toolkit for online marketing success.

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6 Banner Ad Split Tests To Try Right Now


Online advertising isn’t as alluring as it once was.

When the first banner ad was placed 20 years ago, it was so new and attention-grabbing that it received a click through rate (CTR) of 44%! That’s 440 times more than today’s average CTR. However, it was the only ad on the page and it was unfamiliar to viewers. Essentially, it stood out.

These days, display ads have to work a lot harder to earn clicks. With multiple ad placements on webpages, ad exhaustion and banner blindness, advertisers have to step up their strategy to get ahead.

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Major Mistakes To Avoid With Your Mobile Strategy

major mistakes mobile marketing

With people spending more and more time on their mobile devices, it has become imperative to have an effective mobile strategy.

And to add to the pressure, mobile users are particularly picky.  If your mobile site isn’t working correctly, it is reported that an astounding 46% will NEVER return to your site again. Yikes.

Here are three major mistakes to avoid when approaching mobile marketing…

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Competitive Advertising: The 4 W’s


Try to imagine a world without businesses competing with each other.  It’s pretty difficult.

If there were no competition the whole notion of customer being King would cease to exist. Businesses wouldn’t have to provide winning customer service, competitive pricing, or anything else to ‘win’ you over as a loyal customer.

Chances are that if you have a product or service that sells, someone else is trying to sell it too.  On top of that, they are probably competing with your price, the services you offer, and are essentially gearing up to sell it better than you.

What do you do when this happens? Since you wouldn’t dare let them steal your clients, you compete right back with a winning competitive advertising strategy.

Competitive Advertising: Promotional technique in which an advertiser claims the superiority of its product over competing product(s) by direct or indirect comparison. If other products are mentioned by their name (and not as ‘brand X,’ ‘brand Y,’ etc.) the owners of those brands may challenge the fairness of the comparison in a court. Also called comparative advertising or comparison advertising.  Source

Competitive advertising is nothing new.  Back when newspapers were the predominate way to advertise, businesses would clip the articles of their competitors and strategize how they could do it better.

Now that so much advertising takes place online, it has become vital for businesses to monitor their competition’s online advertising presence.

With a little bit of research and some help from the WRW platform you can gain all kinds of insights on your competitors.

Learn how you can uncover the 4 W’s of competitive advertising to improve your competitive edge… Continue reading


5 Rules For Creating Eye-Catching Display Ads

banner ad tips

We all know images are far more successful at grabbing people’s attention than just text alone.  That’s why display advertising is so popular. However, most marketers don’t realize just how much a specific image can effect your click-through-rate (CTR).

Here are 5 rules that every display and mobile marketer needs to create eye-catching display ads…

1. Don’t Bother With Stock Photos

Here is the truth about stock photos: they are dull, boring and definitely do not catch much attention.  Never mind they were probably used a few hundred times by other sites.

The whole stock photo craze started due to a very limited supply of quality digital photos available online. The ability to purchase stock photos was seen as an easy way for online marketers to gain access to a huge variety of professional quality photos.

Don’t forget back in this ‘Stone Age’ there weren’t millions of photos being posted online every second. (Thanks camera phones and Instagram!)  These days we are numb to the boring images stock photo sites carry.  Instead, try using amateur photography when creating your ads.

(Note: Each of the ads used in this article are top performing ads found using our Top Ads feature.)

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2. Don’t Over Feature Your Logo

Don’t worry; once we click through to your landing page we’ll see your logo. There is no need to broadcast it in the ad. Continue reading