Marketers: Are you taking advantage of mobile advertising? If not, it’s time to get on it.
The industry of mobile marketing has seen tremendous growth over the past decade. From text message marketing to QR codes to location-targeted ads – the advances in mobile strategies have been nothing short of incredible.
A study released by Mobile Marketer shares that mobile marketing grew into a $29 million industry in 2013 and is predicted to reach $50 million in this upcoming year.
As the global penetration of smartphones (22%) finally surpasses the number of people who currently own a PC (20%) it’s time for online marketers to recognize the fact that more and more people are turning to their phone over their computers to use the internet.
If you strictly advertise to desktops, you’re simply cutting your audience reach short.
Here are some revealing stats to keep in mind for mobile marketing in 2014… [Scroll down for Inforgraphic] Continue reading
It has been almost 20 years since the first banner ad was placed. AT&T released a black 468 × 60 small leaderboard with the question, “Have you ever clicked your mouse right here?” The font was multi-colored with an arrow pointing to the answer, “You Will” in white writing.
This ad had a whopping click-through rate of 44%. Today the average click-through rate for online ads is only about 0.1%.
Then banner blindness happened and Internet users quickly grew tired of these kinds of banner ads. They have now become pretty good at ignoring them. It seems we can no longer entice people with tricks to try and make them click.
Instead we have to use a more practical strategy: make better ads.
One of the most successful ways Continue reading
December is fast approaching and once again, it’s that most wonderful time of the year.
As you know, the holiday season is a critical time for most businesses and their marketing strategy. Small to medium sized retailers can see up to 40% of their annual sales come through the last two months of the year.
With consumers giving their wallets a workout, it’s up to your business to stay on their minds when it comes time to buy.
This year holiday spending is expected to jump 11%! What will you be doing this holiday season to drive up your sales?
Just in case you’re scratching your head, here are 4 must-try-tips for boosting your holiday advertising this season…
Real-time bidding (RTB) is quickly becoming one of the leading methods of selling and purchasing online ad inventory – it is expected to grow 72% this year, and will be a $7 billion market by 2016. A recent paper from the University College London sheds new light on the mechanics, subtle patterns, and areas of improvement in real-time bidding.
A lot of advertisers write off a campaign as a failure after creating a handful of ads that don’t deliver the CTR or conversions they want. Before you give up on those campaigns, have you tried A/B split testing your ads? This means testing different variables on your ads to determine which performs better.
A successful split test consists of changing one variable at a time. There are many elements that can be tested but here are my top 4 recommendations:
The Header – changing even one word in your headline can have a significant impact on your overall conversion rate. For example, does asking a question yield better results or stating a fact/feature about your product?