Pay Per Call has been around for awhile but it’s only recently catching on as advertisers take the leap to investing more in mobile marketing. If you are wondering how it’s promoted, here is a good overview by Ring Partner of the types of promotions being utilized to drive calls.
In a nutshell, pay per call works best if you have a service-based business such as legal or home renovations or high ticket items like automobiles. The advertiser works with affiliate marketers and lead generation partners that are responsible for setting up the campaign and screens inbound calls for potential customers. The calls are recorded and tracked with a unique trackable phone number. You can gather such intel as where they are calling from, the duration, source and relevancy (ie. are they asking for a quote? etc.). Advertiser only pays the affiliates for valid calls that meets a certain criteria (typically based on minimum call duration like 90 seconds).
Did you know that call conversions from a mobile device are 57% compared to 7% from a desktop? Check out this mobile pay per call growth and opportunity infographic…