Tag Archives: Performance Marketing Insights

OnlineTravel-report-2015

Industry Report: Update Online Travel Advertising Landscape

The US Travel e-Commerce sales reached $122 billion in 2014, a 10% increase from 2013. This year, the U.S. Travel Industry is projected to spend $4.85 billion in digital ads. It’s clear the industry is growing rapidly and is forecasted to continue this way. With the wide variety of travel platforms, apps and e-Commerce sites available the growth in this market comes at no surprise.

So what does this mean for brands in the industry? On one hand, this brings a lot of  new opportunities to grab the attention of these consumers. But with it is also the challenge of building a display advertising strategy that will allow brands to stand out among the competition.

So what are some industry trends that top brands are employing to reach their consumers?

Audio and Visual Content

This is a trend that was a hot topic at Performance Marketing Insights. Industry leaders discussed the inspirational content being developed on social platforms as a major innovation in the travel industry. With so many consumers willing to share their personal experiences, using suggested branded hashtags or their own, it’s even easier for brands to tap into the hot trend of audio and visual focused campaigns. We’ve even seen brands like Loews Hotel and Resorts build an ad campaign, called #TravelForReal, that solely uses content from Instagram users that have stayed at their hotels.

                        Capture2            loew2
                                                     Loews Hotel and Resorts Display Ads uncovered by WhatRunsWhere

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Meet us at Performance Marketing Insights Europe!

WhatRunsWhere is excited to attend Performance Marketing Insights June 23-24, 2015 in beautiful Berlin. This leading performance marketing conference brings together top marketers from around the world.

#PMIEUR will be welcoming more than 1000 senior marketing professionals from more than 40 different countries and WhatRunsWhere is eager to network, connect and discuss competitive intelligence with attendees. This is the conference to attend to get access to premier content marketing strategies from leaders in the industry.

davidKelly

David Kelly, VP Business Development.

If you’re heading to Performance Marketing Insights in Berlin or if you just happen to be in town, be sure to connect with David Kelly, our VP of Business Development. Send him a message at sales@whatrunswhere.com to set up a meet and greet. Network and learn more about how competitive intelligence can help boost your advertising strategies!

Don’t forget to stay connected with us on Twitter @WhatRunsWhereSee you in Berlin!

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