We recently explored major trends digital marketers need to master in 2016. Not surprisingly, programmatic was at the top of that list. If you are in the industry, you know this advertising technology is growing rapidly in terms of ad spend and platforms used to execute it. US programmatic ad spend topped $10 billion in 2015 and is expected to double in 2016! While it’s clear programmatic spend isn’t slowing down anytime soon, the terminology around it may still be confusing. DSP, DMP, RTB, SSP, the list goes on and on. If you’re looking for some clarification around the many different elements that make up programmatic, we’ve got the answers below!
2016 will be here before we know it! It’s never too early to start planning ahead for the New Year. What does your online marketing strategy look like for 2016? Have you considered programmatic or native advertising for the year ahead? What trends dominated the digital space in 2015 and will they last in the new year? We answered all of these questions and more in an exclusive interview with Garrett Gan from Thalamus.
Thalamus is the largest crowdsourced database of ad vendor data in the world. With 50,000+ partners, Thalamus houses the most comprehensive dataset of ad partner capabilities, contacts, marketing collateral, ad specs, network data, and marketer reviews for vendors worldwide.
If you’re wondering what’s in store for the year ahead, read our interview below and start leveraging Garrett’s insights for your 2016 online marketing campaigns. Continue reading