When it comes to lead generation in the digital age, B2B companies can no longer rely on the traditional methods that only consist of one or two points of contact with the customer. The selling process has witnessed a dramatic shift due to two main reasons:
1) The plethora of technology and lead-gen platforms available
2) The number of sales pitches people receive daily (I know you saw them in your inbox today)
These factors make it increasingly difficult to lead potential customers down a straightforward funnel of sales. B2B brands need to have several points of contact that actively maintain the attention and focus of their lead.
So how can you achieve the optimal strategy for generating leads in today’s distraction-filled digital world? We searched high and low to find you the best resources for tackling lead generation in today’s digital landscape. We figured this would be particularly helpful with LeadsCon, the premier conference for lead generation strategies, fast approaching. These articles will ensure you have a clear understanding of current trends, strategies and challenges before networking with a conference full of lead generating professionals. Even if you’re not attending LeadsCon, the resources below will ensure that you are on the right track when it comes to leveraging the latest trends and tools for lead generation.
Check out these 5 articles for mastering lead generation for best practices tips, tricks, and everything in between!
On Tuesday July 7, WhatRunsWhere and Offervault teamed up for an exclusive webinar on How To Launch Campaigns That Convert.
Speakers included Max Teitelbaum, WhatRunsWhere Co-founder and COO, and Liane Carmi, Director of Training at Offervault. As experts in the affiliate marketing industry, they provided valuable insights for new and seasoned affiliates alike, in need of solutions to:
- Finding the best offers on the market
- Saving time and money, while reducing risk
- And most especially, boosting their ROI
The webinar provides exactly those solutions. Using three case studies Max and Liane demonstrated the power of combining both Offervault and WhatRunsWhere to help you save time, money and lower your risk when launching campaigns.
In case you missed this exclusive webinar, we’ve posted the recording below so you can start leveraging the insights from these experts today!
New to the affiliate marketing world? Currently an affiliate but struggling to the build successful campaigns that convert? We have you covered!
Date: Tuesday, July 7th at 2:00 PM (EDT)
WhatRunsWhere and Offervault presents an exclusive affiliate marketing webinar:
How To Launch Campaigns That Convert.
You’ll hear from industry experts and experienced affiliate marketers Liane Carmi, and WhatRunsWhere’s very own, Max Teitelbaum, who became a highly successful online marketer before he hit twenty. They’ll answer all your questions about big affiliate marketing opportunities.
What You Will Learn:
- The NEW affiliate marketing opportunity and what it will mean for you
- What THE source is for finding the HOTTEST converting offers with the best payouts
- How to easily and effectively identify top performing creatives and campaigns
- How to leverage two essential tools that will help you run campaigns that convert
And stay tuned all the way until the end because there’s a FREE gift for all attendees!
You’ll want to be there. Gain access to valuable insights on how to succeed in the affiliate marketing industry. Register now!
Are your media buys pulling in a positive ROI, or wasting valuable dollars? With so many factors at play, it can be hard to tell.
Introducing our Media Buying Calculator — Now you can easily project the value of a campaign and predict your return on investment.
This tool will prove helpful when both pre-planning a campaign and calculating the outcome of a campaign. You can calculate how small changes to the various factors of your campaigns will change your desired results, allowing you to know exactly the targets you need to aim for when running your campaign.
Simply enter a few given values from your campaign and our media buying calculator will do the rest!
First time calculating the ROI behind a campaign? Here is a rundown on the values that you need to calculate for your media buys…
The best way to start the New Year is by reviewing last year’s best lessons!
Here is a compilation of our Top Blog Posts from 2013…
8. Split-Testing Tips for Banner Ads
Have you ever felt like you wasted your time or money building a campaign that flopped? Don’t give up just yet! Find out how you can accurately split-testing different elements to improve your campaign success…
7. 5 tips for creating a spectacular mobile ad campaign
If you haven’t started taking advantage of mobile advertising, 2014 is the year to start! Here are 5 must-follow tips for making a successful mobile ad campaign…
6. How To Use Big Data For Your Online Marketing Strategy
One off the biggest marketing buzzwords from 2013 was “Big Data”. Here are 5 simple tips to help you figure out how to take all these raw numbers and turn them into something useful…
5. Ads that Actually Work: Looking at AT&T
Some of the best marketing advice ever shared: Don’t reinvent the wheel. Even a huge company like AT&T knows that it’s best to go with what works. Check out their top performing display ads to gain inspiration for your own campaigns…
We added 2 new resources to help you maximize your media buying.
Check out our Beginner’s Guide To Advertising On Google’s Display Network and open up a whole new channel of traffic, leads and customers. Meanwhile, do you need help polishing up your display ads? Get tips and tricks on making top-performing ads with our How To Create Great Display Ads e-book.
Get’em while they are hot! Both can be downloaded for free right HERE!