Tag Archives: Social Media

4 Major Trends in Mobile Advertising

Like most people these days, I don’t go anywhere without my mobile phone. It’s what I use to look up restaurants nearby, get directions to a friend’s house, stream my favourite songs or look up reviews for my next purchase. Sound familiar? In this age, mobile phones have become our trusty, can’t-go-anywhere-without-it device, and advertisers are well aware of this dependency. As a result, making sure a brand is present in a space that consumers spend so much time in,  has become a major priority.

With over 22% of the world’s population owning a smartphone, how have these go-to-devices influenced digital marketing today? Are advertisers seeing success by developing innovative campaigns in this channel? To find the answers, I explored 4 major mobile trends that brands have adopted to capture attention in the mobile space over the past year.

Read on to get the results.

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Is Humour an Effective Strategy on Social Media?

I recently explored the social media strategies of top brands that are using humour at the forefront of their content strategies to determine if it’s an effective way to build a strong social presence and following.

The results?

Companies that strategically incorporate humour into their strategies to resonate with a specific target market, re-position their brand or stand out from the competition  have gained large social followings and a captive, engaged audience. Why is this important? Attracting followers on social media, particularly ones that are actively engaged, gives you access to consumers that want to see your content; making them strong, qualified leads.

By finding ways to relate products to trending topics, viral content, and punny memes, the following brands have made valuable connections with audiences while clearly communicating their brand personality.

Check out how these top brands are creating some major buzz with humour below:

White Castle jumped on the opportunity to promote their beef products after recent Twitter feuds broke out between Meek Mill vs. Drake and Taylor Swift vs. Nicki Minaj. Feuds, I should mention, that garnered a lot of attention on social media.

1 White Castle Image 1(Source: White Castle Twitter)

Clorox uses a humorous social media strategy to bring their bleach products to life. They tap into trending hashtags like #WineWednesday to drive home the use of their products.

3 Clorox Image 3(Source: Clorox Twitter)

We’ve also seen humorous brand content become viral sensations; giving companies some major digital exposure. One example of this is Clash of ClansRevenge commercial that aired during the 2015 Super Bowl. The ad spoofed Liam Neeson’s notorious Taken character, which evidently caused a viral laughing fit as the Youtube video garnered more than one million shares and 75 million views.

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Finally, brands like Taco Bell have used humour in social media to tap into a lucrative, digitally active target market; millennials. Their Instagram content is flooded with user generated content and generationally targetted taglines and trends.

   10 Tacobell Image 10   11 Taco Bell Image 11
    (Taco Bell playing off popular millennial phrase ‘hot mess’)        (Taco Bell using emoticons to communicate brand message)

So what’s the recipe to success when it comes to using humour in social media for these brands? After my analysis, I summarized their success stories into 4 Reasons Why Humour Works on Social Media.

Read the full article here so you can understand why humour works for these brands and what you can learn if you’re considering injecting humour into your social content.

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[Infographic] Battle of the Brands: Nike vs. Under Armour

So last month, the NBA finals went out with a bang as the Golden State Warriors won its first NBA title in 40 years. Cue the fanfare for #dubnation (meanwhile tears stream for Cavs fans). Cue also the insane celebrity brand endorsements. I’m talking about Under Armour’s plans to build a $1 billion athletic apparel empire centred on Stephen Curry (Have you visited their website recently? The man is all over it). 

Talk about brand power.

Curry is touted to become the NBA’s next big marketing megastar with a serious social following. With the support of Curry’s own brand power, coupled with a multi-device, cross-channel digital strategy, including social, will no doubt score some big bucks for Under Armour.

Under Armour, which beat out Adidas’ position as the second largest sporting brand in the U.S. last year, is smart to capitalize on Curry and the Warriors’ recent win. As Under Armour rises, there has been much discussion on the brand rivalry of Nike and Under Armour. While Nike is dominant in the athletic wear and sporting goods industry, Under Armour is definitely challenging the giant for a bigger slice of the market share.

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Image courtesy of Instagram.

The Nike vs. Under Armour rivalry is no doubt interesting, but is made even more compelling when we discuss the mirrored rivalry between LeBron James and Stephen Curry – on the court, and now off it too as brand ambassadors of these respective brands.

The comparison between James and Curry throughout the finals has been constant, with commentators dishing about their game on the court. But what about their marketing game?

Neilsen recently polled over 1,000 Americans to get a better understanding of fan allegiance. Overall, 65% and 53% of those surveyed considered James and Curry, respectively, to be successful athletes. But further inquiry resulted in some interested projected consumer behavior.

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Image courtesy of Kia.

The poll determined that LeBron James’ fans are “likely to be in the market for a new wireless service, as they’re 30% more likely than the average American to report planning to switch mobile carriers in the next 12 months. They’re also prospective car owners, 5% more likely to plan to buy a luxury vehicle in the next 12 months and 25% more likely to be on the hunt for a full-size car.”

Note that LeBron James is currently endorsing the 2015 Kia K900 Luxury Sedan, and has deals with Samsung and Nike.

expresscurry

Image courtesy of @glamourchicpeek.

When it comes to the Fan Purchase Profile of Stephen Curry, Neilsen uncovered that they were 16% more likely than the general population to purchase deodorant, athletic gear, and men’s business clothing. Remember, he’s the face of Degree Deodorant for men, Under Armour, and Express.

With the advent of social media, brands big and small have even more ways of directly reaching audiences through the personal Instagram, Snapchat, Vine, and Twitter accounts of stars. The message is always clear: “this is the best brand, this product really works. I use it, now you have to try it – trust me.” Fans buy into it.

Celebrities already have an existing relationship with their fan base. They’re trusted, loved, revered. Celebrity endorsements help brands leverage this lucrative, highly targeted audience.

Digital media including social media offers huge opportunities for advertisers to get their message in front of diehard fans. So we decided to investigate the digital media game that puts the brand power of LeBron James and Stephen Curry head to head for Nike vs. Under Armour.

What were the digital ad strategies of Nike vs. Under Armour with these megastars at their helm? What kinds of ads did they use and where did they serve them? Scroll through the infographic below or download our report to find out.

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Who Placed It Best? Hootsuite vs. Sprout Social

WPIB_socialmedia

Did you know that as of this year 74% of online adults now use social media? It has therefore, become one of the most important elements to factor in in any marketing strategy.

When it comes to social media management tools, Hootsuite and Sprout Social are two of the most popular.

Let’s take a look behind the scenes of their advertising strategies and see who placed it best…

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RECAP: Everything Digital at Dx3 Canada

Dx3

Photo Courtesy of @CloudRaker

The team is back from an informative and fun-filled two days at Dx3 Canada, Toronto’s Digital Advertising trade show.

This was our first time attending Dx3 as an exhibitor.  Our Sales Team manned the booth while our Marketing and Customer Support Teams were out and about on the floor networking and collecting cool swag.

From all the awesome networking, to the informative sessions, to the ultra-innovative booths (shoutout to Art & Science!) we definitely learned a lot and had a blast.

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Here are 10 key takeaways from the show in (mostly) 140 characters or less:

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4 Tips for Gearing Up Your Advertising for Holiday Season

4 tips holidays ads

December is fast approaching and once again, it’s that most wonderful time of the year.

As you know, the holiday season is a critical time for most businesses and their marketing strategy.  Small to medium sized retailers can see up to 40% of their annual sales come through the last two months of the year.

With consumers giving their wallets a workout, it’s up to your business to stay on their minds when it comes time to buy.

This year holiday spending is expected to jump 11%! What will you be doing this holiday season to drive up your sales?

Just in case you’re scratching your head, here are 4 must-try-tips for boosting your holiday advertising this season…

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3 Types of Advertising on Blogs to Jolt More Interest in Your Business

 by Stephanie Furlan, Marketing Coordinator at Atomic Reach

Running dry on ideas on how to freshen up interest for your business?  Seek advertising opportunities with bloggers and publishers to jolt your marketing and publicity strategy. In Technorati’s 2013 Digital Influence Report, “According to consumers, blogs are more influential in shaping opinion than Twitter, and when it comes to affecting purchase decisions, more important than Facebook.” Here are three types of advertising that bloggers can take part in to help promote your business:

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Online Ads

Online ads a.k.a banner ads are a form of paid media. Some bloggers and publishers have their stats (on unique visitors, demographics, etc) on their website or you can send a request to gain access to their media kit. Then, you can determine whether or not to advertise with them or find out what kind of ad space is available.

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#AtomicChat on Effective Media Buying in 140 Characters or Less

AtomicChat Tweetchat

Yesterday we were the special guest on @Atomic_Reach’s weekly (Monday 9PM EST) #AtomicChat.  We discussed effective media buying and threw out a bunch of knowledge bombs about online advertising.  Incase you missed in on the fun, here’s a summary of what happened in the Twitterverse.

Q1: Does online advertising deliver enough bang for your buck?

A1: Yes! Because it’s highly targeted, trackable, reaches a global audience instantly, is interactive & cost effective.
A1. Online Advertising = I’m referring to display banners, text ads, popups, video and mobile ads.

Q2: What’s working and not working in online advertising?

A2. Brands need to be mobile optimized, use behavioural targeting, gamification, incentivization, social media & engage in storytelling.

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