Tag Archives: Split-testing

Meet the Media Buyers: Igor Belogolovsky and Josh Krafchin

In this installment of Meet the Media Buyers, we talked to the founders of Clever Zebo, Igor Belogolovsky and Josh Krafchin. Clever Zebo is made up of online marketing strategy experts that focus on perfecting conversion paths with A/B testing and optimizing advertising efforts as a result. You can think of them as an exceptionally awesome extension to your marketing team that is sure to bring positive results to your campaigns.

We were thrilled to interview the founders of Clever Zebo, in order to bring you exclusive advice from their experience as digital marketers. Both Josh and Igor are extremely passionate about driving business and website growth through optimization, with a particular interest in A/B testing and conversion rates.

Today, we’re sharing exclusive insights from these media buying experts including what has brought them success in the industry, the latest trends they’ve noticed and why digital marketers should capitalize on them now.

Read on to hear from these experts!

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6 Banner Ad Split Tests To Try Right Now


Online advertising isn’t as alluring as it once was.

When the first banner ad was placed 20 years ago, it was so new and attention-grabbing that it received a click through rate (CTR) of 44%! That’s 440 times more than today’s average CTR. However, it was the only ad on the page and it was unfamiliar to viewers. Essentially, it stood out.

These days, display ads have to work a lot harder to earn clicks. With multiple ad placements on webpages, ad exhaustion and banner blindness, advertisers have to step up their strategy to get ahead.

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5 Scary Mistakes Not To Make In Display Advertising


If you want to get some sleep tonight, don’t read this post!

Just kidding. But don’t say I didn’t warn you when you’re up late with display advertising strategy racing through your head. With Halloween coming up we thought we’d get into the spirit, in a spooky marketing kind of way.

Here we give you the type of display advertising mistakes that would give any marketer nightmares!

Avoid these 5 mistakes and you can go to bed scare-free knowing you did your job well done and produced a well-executed campaign. Now, if only there were still free candy involved…

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Steal These 5 Killer Landing Page Testing Strategies

landing page testingWe all know testing is important in marketing, but sometimes trying to figure out what you should be testing can be a little overwhelming.

Most articles on split testing recommend that there is not anything too small to test.  When it comes to your landing pages, this advice is right on the money.

Your landing page plays a vital role in your sales cycle. It is the first thing your leads will see after giving you that first click.

To give it some real-life sales context, your landing page is like your first face-to-face with a prospective client after a cold call.  You have successfully peaked their interest, got the appointment, and now it is time to close the deal.

The conversion goal behind landing pages can vary depending on what you want your leads to do first.  For example, most landing pages are simply there to gather your information and get you into a sales funnel for nurturing. Some landing pages close the deal right away. What ever your conversion goal may be it is up to your landing page to get the job done.

Even though it’s crystal clear that testing your landing pages is very important, only 52% of advertisers test their landing pages for optimization.

To help cut down on the guesswork, take a look at what these 5 advertisers are split testing in their landing pages…. Continue reading


4 Easy Split Tests To Try Today

easy split tests

Test, optimize, repeat. Test, optimize, repeat.

Yes we know—optimizing a campaign is vital.

Performing these little testing experiments helps us to improve our campaign results and improve ROI, things we all want. But sometimes trying to think up new ideas of what to test can get a little exhausting, especially with the fear of wasting too many dollars testing ads.

Rather then thinking up new ideas to test, many advertisers simply are not testing enough, or even at all.  To gain some testing inspiration we looked into a few top performing advertiser’s campaigns.

Check out these 4 split-tests that are easy enough for you to try today…

1. Split Test Ads Targeted At Different Audiences

When using traffic sources with a widespread demographic such as MSNBC.com, it’s important to keep in mind that the same ad won’t work on everybody. Repetitive ads will leave you with a lot of wasted impressions.

Create ads that are uniquely targeted at different audience segments by changing up the copy or image, adding in colored borders, switch up the call-to-action, etc.

Examples of recent top-performing banners that the United Way is testing on the same traffic source…

Easy Split Tests


Easy Split Tests

2. Test Landing Pages With Different Promotions

One of the most imperative and difficult elements to test in your campaign is your landing page.  Without a properly optimized lander those ad clicks will become useless, and likely won’t convert.

While there are an unlimited number of different components to test on your landing page, one of the easiest and most effective split tests to try is by simply testing different call-to-action, forms, promotions and pricing.

American Laser Skincare is currently testing two variations of their summer promotion…

Easy Split Tests

Easy Split Tests

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