Tag Archives: Strategy

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Join Us At Traffic MeetUp Online!

WhatRunsWhere is excited to announce our official sponsorship of this year’s Traffic MeetUp Online – the virtual Vertical Media and Online Advertising expo.

Conferences and industry shows are some of the best places to seriously improve your online advertising knowledge. There’s always something new to learn at speaker sessions. With industry experts attending, special guest speakers, and new technology being showcased, there’s plenty of opportunity to network or find quality leads. Unfortunately, showing up at these expos also usually means time away from the office, tiring travel logistics, and overcrowded schedules. The overwhelming preparations required can make anyone hesitant to go. Stopping you from capitalizing on major opportunities.

Luckily Traffic MeetUp Online provides all of the benefits of a normal conference, without any of the complications.

Looking to network, exchange ideas, and learn about industry trends – all from your computer screen? RSVP now for the free event taking place on May 5th – Sign up now!

We’ll see you there – virtually!

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The Native Ad Opportunity: The Do’s and Don’ts of Strategy

In our series, the Native Ad Opportunity, we’ve talked a great deal about the benefits of native advertising and the importance of Content Discovery Networks. By now we should be in agreement: native advertising has and will continue to revolutionize the digital advertising landscape.

In fact according to Patrick Albano, Head of Solutions EMEA at Yahoo, we’re seeing “a renaissance underway in digital advertising that is driving brands, publishers and consumers to communicate with each other in more personal and natural ways.” He adds, “Native advertising is an important piece of this evolution.”

To help you figure out how to best position yourself and start incorporating native ads into your media buying, we’ve compiled a list of what to do and what not to do when it comes to your native advertising strategy.

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The Native Ad Opportunity: Content Discovery Networks

In our recent posts, we gave a brief introduction to native advertising and broke down the three golden rules of a good native campaign. Create valuable, enriching, and non-disruptive content and viewers will click – those clicks will quickly turn into conversion.

But creating interesting content alone isn’t enough – you need to be able to get it in front of the right audience. This is where Content Discovery Networks come in.

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The Native Ad Opportunity: How the Best Campaigns Run Native Ads

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Last week we talked about the growing native advertising opportunity and how it’s affecting the competitive landscape. We talked about why there’s been so much growth for native advertising – a digital ad strategy that promotes the brand by being embedded into its context. Native ads, after all, are non-interruptive paid ads so harmonious with the surrounding page’s content that viewers believe they simply belong there.

But when it comes to native advertising, there’s plenty left to learn.

From selecting the top publisher, to producing truly engaging content, and identifying the best ad format to use – making the right decisions can be overwhelming for new and experienced advertisers, alike.

This week, we’re going to breakdown several examples of impactful native advertising campaigns. We’ll analyze the methodology of some of the most successful native ad campaigns seen to date, and show you how to use competitive intelligence data to get a leg up on the competition.

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The Native Ad Opportunity: Defining Native Growth

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It’s a common argument that standing out is key to advertising success. The longstanding practice is to have banners that pop and draw the eye directly to them, distracting viewers from the page content. Now however, the key to advertising success might be the complete opposite – blending in.

One of the fastest growing trends and newest frontier in the online ad landscape is native advertising. The main premise of native advertising is ensuring that creatives blend in with on-site content.

Increasingly, advertisers are incorporating native ads into their strategy to combat the millions of display and text ads already fighting for consumer attention. With banner blindness reaching 86%, as reported in a study conducted by Infolinks, native advertising could be the solution to winning back this lost attention and limiting wasted ad spend.

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[Infographic] The Growth Of Mobile Gaming

Whether you’re a long-time pro, or just looking to get into the mobile gaming ad space, now is your chance to capitalize on big opportunity. By 2017 this rapidly expanding industry is expected to be worth a huge $40 billion. This means that advertisers, publishers, and networks in this space need to plan how to best capitalize on this staggering growth.

We explore market growth, and leverage competitive insights from top mobile games advertisers Clash of Clans, Clash of Kings, and Candy Crush Soda Saga. Find out more about how to generate top online advertising results for mobile games.

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Campaign strategy planning is made easy through the use of competitive intelligence tools. Uncover strategic insights such as top traffic sources, best performing ad networks, and creative trends from top performers in any industry. These insights provide an understanding of the online advertising ecosystem and the tactics that have worked successfully for other top advertisers.

Reach out to our team to learn more about how WhatRunsWhere can provide competitive insights to enhance your ad strategy.

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Who Placed It Best: American Express vs. Visa

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From online shopping, to credit tracking, to point collection – credit cards are revolutionizing the experience of shopping.

With the benefits of credit cards becoming all the more apparent, the amount of consumers applying for them is consistently on the upswing. In 2013 alone, the total number of credit card accounts in the U.S. added up to 391.24 million.

With such high numbers, many credit companies are fighting it out to catch the attention of these would-be shoppers. Two of these credit titans are American Express and Visa.

Let’s dive in to their advertising strategies to determine who placed it best…

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5 Ways To Increase Success After Your First Affiliate Campaign

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You’ve broken into the Affiliate pool and have forged some valuable relationships with advertisers in your niche. Your website’s SEO has been maintaining a good standing, and your affiliate links have been clicked. Your work is done!

…Just kidding.

Yes, success in affiliate marketing is extremely gratifying, but try to avoid getting stuck in a plateau.

Constantly re-evaluating and improving on your efforts will ensure the advertiser gets increased conversions… and you get increased commissions. Win win?

Here are 5 Ways To Increase Success After Your First Affiliate Campaign…

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