Tag Archives: Strategy

The Secrets To Staying Ahead During Busy Season


The events that excite shoppers the most are also the ones that send marketers into crisis mode: Black Friday, Christmas, and Boxing Day.

These are all main components of the much anticipated (and dreaded) Busy Season!

New campaigns are needed to capitalize on the hordes of shoppers who are eager to buy, and could be your new consumers – if you get your strategy right. There’s also plenty of competition out there, new and old, ready to take these shoppers for themselves.

So… Does it feel like impending doom for you with busy season getting into full swing? Don’t worry, take a deep breath, and keep reading.

Learn how to get a head start (and avoid a meltdown) when it matters most, with The Secrets To Staying Ahead During Busy Season…

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Insights & Analysis: Fantasy Sports League

report-oct2014It’s that time of year again: Fantasy Football Season!

Everyone’s been talking about their draft picks, the upcoming game, and who’s the best in their league. But that’s just one side of it. The fantasy sports league garners a lot of media attention, including a huge presence in display advertising.

As the competition heats up, we dive into the fantasy football industry and find out which advertisers put on the best game face!

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How To Freshen Up A Stale Strategy: 4 Advertising Pivots


Never switching up your ad strategy is like wearing the same outfit every day, over and over again, for years.

Sure, it may have once been a favorite, and made you look and feel confident. But over time you’ve changed, the people who you want looking at it have changed, and now the outfit has become shabby and wornout.

When looking to gain more leads and reach your target more effectively, try re-visiting your digital strategy and determine whether it could use a changeup – be it new tools for targeting and optimization, doing more split-testing or shifting the budget.

By the end of 2014 marketing teams are predicted to spend $135 billion on new digital marketing collateral. Don’t let your competitors forge ahead while you stay in the past!

Learn how to freshen up your own strategy with these pivots from 4 Top Performing Advertisers…


Back in 2009 when eHarmony was newer to the ad game, they took the strategy of explaining what exactly their product does. They focused on a benefit to gain consumers by demonstrating how their product was different than their competition.


Now in 2014, they’ve shifted to lifestyle and emotional benefits instead. It’s not what the product does, but how your life changes for the better (“Meet the one you’ve been waiting for”) and how much they understand your needs (“We get you”), when you signup with eHarmony.



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Who Placed It Best? Hootsuite vs. Sprout Social


Did you know that as of this year 74% of online adults now use social media? It has therefore, become one of the most important elements to factor in in any marketing strategy.

When it comes to social media management tools, Hootsuite and Sprout Social are two of the most popular.

Let’s take a look behind the scenes of their advertising strategies and see who placed it best…

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The Top 5 Affiliate Forums


Two weeks ago we asked for your help with picking out the Top Affiliate Forums, and you guys fought for your favorites.

Some earned their place by a landslide while others were only known by a select few. Whoever you did or didn’t vote for, we hope you have found some new places to network and get caught up with industry news and tips.

Drumroll please! Here are the Top 5 Affiliate Forums (as voted by you)!

StackThatMoney | http://stackthatmoney.com/

Aff Playbook | http://www.affplaybook.com/index.html

AffiliateFix | http://www.affiliatefix.com/ Continue reading


Vote For Your Favorite Affiliate Forums!


Forums are very important in the world of affiliate marketing. As a noob, it’s comforting to have a community to turn to.  But even well versed affiliate veterans will go to forums for advice, networking or simply for water cooler talk.

After receiving so much candid feedback from our ‘Top Affiliate Blogs’ post over who should and shouldn’t have made the list, we decided that this time around we’d let you guys be the judge!

To help get the ball rolling, here are some of the top affiliate forums we’ve come across…

AffiliateFix | http://www.affiliatefix.com/

Warrior Forum | http://www.warriorforum.com/

WickedFire | http://www.wickedfire.com/

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5 Questions To Ask Before Making The Mobile Jump


If all your friends jumped off a bridge, would you do it too? We’ve all heard the question before and the same logic applies now – but with Mobile Marketing.

Everyone who hasn’t been living under a digital rock knows how big of a deal Mobile Marketing is in 2014.  We no longer live in a PC-dominated world, with mobile phones outranking computers in a 5:1 ratio (prompting a 92% increase in Global Mobile Advertising revenue).

So… is your business doomed to failure if you haven’t made the shift? Maybe. But it’s not too late. Analyze your brand as it stands now and ask yourself these 5 questions before making the Mobile jump.

1. Where’s My Target?

There’s no sense in adopting something new if it won’t help you reach the right people. Determine if your target market are heavy app users, which sites do they frequent, if they tend to visit your site to gather information or likely to make a purchase.

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Who Placed It Best?: MailChimp VS Constant Contact


Email marketing has been around for over 20 years and is still one of the most effective tools for turning leads into dollars.  Statistics show that for every $1 spent on email marketing, the average return on investment is $44.25.

Two of the most popular email marketing solutions on the market are Constant Contact and MailChimp.

Take a look into the ad strategy behind these two email marketing solutions to see who placed it best …

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