WhatRunsWhere is thrilled to be both exhibiting and speaking at Affiliate Summit East which is taking place in New York from August 2-4.
This premier conference brings together agencies, affiliates, merchants, networks and vendors for three days of networking, education and discovery of the latest industry trends. One of the best aspects of Affiliate Summit East is the affiliate marketing experts who will be sharing their insights and personal experiences to help others in the industry succeed.
David Kelly, VP of Business Development
Our VP of Business Development, David Kelly, will be leading Session 5d on Leveraging Competitive Intelligence in Native Advertising on August 2nd, 3:30 – 4:00 PM. Get a better understanding of the ever-expanding native advertising opportunity and uncover the key components of an effective native campaign.
The WhatRunsWhere team will also be demonstrating how our tool is helping to breath new life into the affiliate marketing space.
Stop by Booth 1008 in the Ballroom Foyer to meet our awesome sales team: David, Jonathan, Sheldon and WhatRunsWhere Co-Founder and COO, Max Teitelbaum. Let us show you how WhatRunsWhere can benefit your business.
To help organize your time at ASE you can BOOK A DEMO now by emailing us at email@example.com. Book your demo now!
Last week, the WhatRunsWhere team jetted off to Berlin to attend Performance Marketing Insights (PMI). This marketing conference welcomed more than 800 senior executives globally to network, strategize, and discuss the evolutionary future of performance marketing.
Attendees included advertisers, publishers, networks, agencies, affiliates, and adtechs from around the world. It was two days of informative keynotes and insightful panels led by industry leaders from companies including Matomy Media Group, Salesforce, RetailMeNot, and hotels.com.
PMI attracted a wide variety of industries, but there were two prominent verticals, retail (making up 22% of ticket holders) and travel that seemed to dominate in conversation and in attendance.
So what can brands and advertisers learn about the travel and retail industries when it comes to the future of performance marketing? We’ve summarized the top takeaways for both verticals below.
Last week, WhatRunsWhere was excited to be an exhibitor at ad:tech San Francisco; the conference where marketing, technology and media communities come together to share new ideas, network, and discuss solutions to new industry challenges.
Jenyo, one of our Account Executives giving a live demo of the WhatRunsWhere tool
ad:tech San Francisco 2015 welcomed over 5000 attendees that ranged from world renowned marketers, to digital media fanatics, top executives and everyone in between. The conference was buzzing with conversations around programmatic marketing, the shift to mobile and every other hot trend in the industry. With more than 130 senior level speakers from various companies including Google, LinkedIn, The Wall Street Journal, Starcom, Twitter and Publicis, – there was a lot of learning and networking to be done!
So what can companies and advertisers learn from a 2 day collaboration of the latest and greatest in the ad tech industry? We’ve summarised 4 key take-aways from ad:tech San Francisco 2015:
WhatRunsWhere is excited to announce our official sponsorship of this year’s Traffic MeetUp Online – the virtual Vertical Media and Online Advertising expo.
Conferences and industry shows are some of the best places to seriously improve your online advertising knowledge. There’s always something new to learn at speaker sessions. With industry experts attending, special guest speakers, and new technology being showcased, there’s plenty of opportunity to network or find quality leads. Unfortunately, showing up at these expos also usually means time away from the office, tiring travel logistics, and overcrowded schedules. The overwhelming preparations required can make anyone hesitant to go. Stopping you from capitalizing on major opportunities.
Luckily Traffic MeetUp Online provides all of the benefits of a normal conference, without any of the complications.
Looking to network, exchange ideas, and learn about industry trends – all from your computer screen? RSVP now for the free event taking place on May 5th – Sign up now!
We’ll see you there – virtually!
MarTech 2015 – the marketing tech conference that brings the world’s top marketing strategists and technologists together – is coming to San Francisco on March 31-April 1.
The team at WhatRunsWhere is excited to participate and jet off to the sun soaked coast for the show. We’ll be exhibiting and offering custom product demos at Booth 121 – come see the top competitive insights we have to offer!
Schedule a meeting with a member of our team by sending an email to David Kelly, our VP Business Development at: firstname.lastname@example.org. Or just drop by the booth, we’re happy to talk!
Prepare to learn about exciting new technologies and be inspired by the huge wealth of marketing and IT knowledge that will be showcased. Learn how to stay on top of the constantly changing marketing technology world and grow your own success.
We’ll see you there!
Jordan, Account Executive & Wendy, VP of Marketing
We’re back from 3 days of hustle and bustle in The Big Apple! We exhibited, networked and attended a handful of informative sessions. If you missed the show or just need a quick refresher, here are the top 15 takeaways from ASE14 in 140 characters or less…
- For ad optimization, test variations with no more than 3 ads per ad set. Test copy, call-to-action and image.
- Go direct to advertisers for higher payouts. Check link on wheregoes.com to see entire path of affiliate links to find the true source.
- Adwords pro tip: use punctuation for longer headlines, ad extensions, keyword insertion.
- Free Shipping Is King! 69% of shoppers more likely to shop when free shipping is available.
- Google doesn’t want to make websites popular. They want to rank popular websites.
- Don’t use merchant data feed without editing, redirect links internally, moderate UGC, don’t sell out user trust.
- Recruit bloggers as affiliates. They bring new customers since they are typically first point of contact.
- Alternative attribution models incl time decay, first interaction, linear. Know the path your customers are taking and use most fitting one.
- DYK smokers and dog owners convert better for dating offers?!
- Don’t just Tweet, build “character” on social media.
- FB ads tip: expand your reach with “lookalike audiences” and use auto bid.
- People want to see ads that are educational, entertaining & evoke emotion.
- 5 pillars of affiliate management: recruitment, activation, policing, communicating, optimization.
- CPM works well for testing over CPC but be mindful of targeting. Better to learn lots about a smaller demographic.
- The biggest predictor of success? Grit!
You can also check out the slides from each session HERE. See you in Vegas in the new year for ASW15!
The WhatRunsWhere spies are taking over The Big Apple!
On August 10-12, our VP of Business Development, David Kelly and Account Executive, Jordan Matheson will be exhibiting and offering product demos at Affiliate Summit East (Booth T811).
Mark your calendars –> our COO, Max Teitelbaum will be presenting on Aug 12 @ 2pm in the Astor Ballroom alongside Lori Weiman from The Search Monitor.
They’ll show you “How To Beat the Competition With The Right Intelligence Tools”. Learn how merchants can provide affiliates with the same competitive intelligence smarts that top marketers deploy on paid / organic search and display ads, plus the impact of PLA’s on affiliate page rank.
On Aug 14 -15, our awesome Sales Team: Conrad Bach and Jonathan Marmor will be giving you a sneak peek at what your competitors are up to and how you can crush their display + mobile strategies.
Don’t forget to follow @whatrunswhere and join in on the Twitter conversation as our VP of Marketing, Wendy will be live Tweeting at these shows!
Our Marketing & Sales Teams will be criss-crossing across the country this summer. If Seattle or NYC is your hometown or if you are attending any of these conferences, lets meetup and talk competitive intelligence…
Stop by Booth #3 at SMX Advanced in Seattle on June 11-12 and say hello to our Account Executive, Conrad.
On August 10-15, our awesome Sales Team: David, Shir and Jonathan will be exhibiting and offering product demos at Affiliate Summit East (Booth T811) and LeadsCon (Booth #514).
Meanwhile don’t forget to join in on the Twitter conversation as our VP of Marketing, Wendy will be live Tweeting at these shows.
See you soon!