Tag Archives: Who Placed It Best?

Who Placed It Best? NEW Competitive Intelligence Series

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How do you monitor what your competition is up to?

Let’s face it: At the end of the day the customer can and will only pick one brand to buy from. Will it be you or your competition?

This is why it is so important to keep an eye on your competition—so that you can keep beating them at their own game.

‘Who Placed it Best?’ is our new blog series where we will be placing advertisers head to head to see who has the stronger ad strategy.

We will be featuring  two competing advertisers and comparing various factors such as…

  • Banner ads (creative, copy, split tests, etc.)
  • Media buying strategies (which ad networks, traffic sources, etc.)
  • Overall prevalence as an advertiser
  • Landing page strategy
  • In-App and mobile presence

For our first post of this series we will be comparing two highly prevalent competitors from the video streaming industry: Netflix vs Hulu …

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