Tag Archives: WRW Update

It’s Here! Our Beautiful NEW Website

Things are looking pretty fresh around here.

As times change, so must we. Our developers and designers spent many (many) hours priming and perfecting the NEW WhatRunsWhere.com!

Be sure to take a look around and let us know what you think!

New Logo

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WRW Update: NEW Filter Advertisers By Category

Looking to gain an even better understanding of what your competition is doing with online and mobile advertising?

We’ve made it simpler than ever with our NEW Category Advertisers and Category Publishers tabs.

Having Category tabs gives you the power to now see your competition’s competition! How you might ask? By simply displaying all other relevant advertisers that occupy the same vertical as the advertiser in question.

For example, Ford belongs to the “Autos and Vehicles/ Makes and Models” category, therefore all other advertisers from the “Autos and Vehicles/ Makes and Models” category will be viewable from this tab.

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#WRWTips Contest

WRWTips Contest Details

We’re holding a contest!

Think you know the ins and outs of WhatRunsWhere? We want to hear your best tips for using our platform – what metrics give you the most information? How do you use that information for your media buys? What features allow you to get an edge on your competitors?

Let us know by submitting your best WRWtips and you could win a FREE one-month subscription!

To submit your tips, simply:

  1. Tweet it with the hashtag #WRWtips, or
  2. Post it on our Facebook page.

Entries are due Monday, October 14 at 5PM EST.

The best entries will then be selected by the WhatRunsWhere team and put to a vote. Voting will take place on Facebook and Twitter between Tuesday, October 15 and Friday, October 18 at 3PM EST. Points will be tallied as follows:

  • 1 Facebook like = 1 point
  • 1 Facebook share = 5 points (max 1 share per person per day will be counted)
  • 1 Retweet = 1 point (max 1 retweet per person per day will be counted)

Feel free to share the post with your friends to gather more likes! The winner will be announced soon after voting closes.

Thanks for participating, and we can’t wait for your unique and innovative tips!

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Yeehaw We’re In The Globe and Mail Today!

cowboys wild west

Did you know our company was created almost by accident?

Yup!  Co-founders Mike Cojanu and Max Teitlebaum were both in their teens and running their own digital advertising businesses when they built this tool to help them with media buying and staying ahead of their competition.  Since those good ol’ startup days of Mike coding on a laundry bin in his living room, WRW has grown into a global business with offices in San Diego and Toronto.

Read more to find out how they tamed the wild west of online marketing…

 

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WRW Update: SimilarWeb Now Offers Our Display Ad Insights

Move over Alexa because advertisers are flocking to SimilarWeb as the go-to tool for website ranking and to gather intelligence on competitors.  Their data is big, accurate, diverse and delivered fast!

SimilarWeb measures web traffic to understand the latest trends and changes in online behavior so use it to see where referral traffic is coming from, what organic/paid keywords users are searching for, social and demographic information, and to discover similar sites.

SimilarWeb just got better!  

Now you can get display advertising insights powered by WhatRunsWhere.

SimilarWeb1

The key features of this service include:

  • See what % of the site’s traffic is coming from display ads.
  • Find out which leading sites and ad networks are sending traffic.
  • View the actual ads.

SimilarWeb Display Ads

SimilarWeb offers its service for free but there is also a paid pro-version, so check them out today!

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WRW Update: Two New Countries Launched!

WRW Map 14
We have expanded our data coverage to 14 countries, welcoming Italy and Turkey to our international roster!

So where in the world is WhatRunsWhere now?

  • USA
  • Canada
  • Australia
  • Spain
  • Germany
  • France
  • United Kingdom
  • Mexico – Recent
  • Brazil – Recent
  • Sweden – Recent
  • Netherlands – Recent
  • Israel – Recent
  • Turkey – New!
  • Italy – New!
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Hot Off The Press!

WhatRunsWhere White Papers Media Buying

We added 2 new resources to help you maximize your media buying.

Check out our Beginner’s Guide To Advertising On Google’s Display Network and open up a whole new channel of traffic, leads and customers.  Meanwhile, do you need help polishing up your display ads?  Get tips and tricks on making top-performing ads with our How To Create Great Display Ads e-book.

Get’em while they are hot!  Both can be downloaded for free right HERE!

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We Just Launched The First In-App Ad Intelligence…

The ability to effectively reach audiences across Android phones, tablets and other devices represents an enormous opportunity for advertisers.

WhatRunsWhere InApp

 

To meet the growing needs for better intelligence when it comes to executing a strong mobile campaign strategy, we have been undercover working on a “secret awesomesauce”.  Today we are finally able to share the exciting news and our latest service… In-App ad intelligence!


What does this mean?

Advertisers can now gain access to our data of more than 20,000 Android apps. Having this intelligence means you can see where competitors’ ads are running, which specific ads are running there, who is selling those ads, and other information to help you develop a cost-effective mobile advertising campaign.


Here’s what our COO, Max Teitelbaum has to say:

This is a significant development, not only for WhatRunsWhere, but the entire Android app market.  Until now, apps have been an informational black hole for marketers seeking to implement effective campaigns. Advertisers and agencies were buying ads blind, with no real performance history data showing what types of ads had worked in what apps. Now, with the introduction of WhatRunsWhere’s in-app tool, advertisers can develop intelligent strategies for deploying their mobile ad dollars, leading to a greater return on investment.

You can read the full press release on VentureBeat.

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