Win This! SMX West All Access Pass (Worth $1795)

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SMX West 2014 San Jose

SMX is one of the best conferences for SEO and SEM.  The agenda features 60 sessions, keynotes and clinics on paid search, SEO, social media marketing, mobile search and there are tons of networking opportunities.

SMX Speaker
Come by Booth #407 and say hello to our Sales Team!

Our VP of Biz Dev, David Kelly will also be speaking about Taking Your Campaigns to the Next Level on Tuesday, March 11 (4:40pm – 5pm) in Theater A.

 

We’re giving away one All Access Pass (valued at $1795)!   

To enter our contest, complete BOTH these steps:

1) Comment below and tell us how you use competitive intelligence and why it’s important in your advertising strategy.

(Don’t forget to include your email or Twitter so we can contact the winner.)

2) Follow us on Twitter @whatrunswhere and send us a Tweet with the hashtag #SMX.

We will chose a winner based on the best answer.  Passes cannot be transferred.  If you are selected and don’t reply within 48 hrs, your pass will be given to a runner-up winner.  This contest closes on March 3 at 11pm PST.  Good Luck!

Interested in buying more tickets?

Receive a 10% discount when you use the Partner Code: WHATRUNSWHERESMXW14 (case sensitive) Head over to SMX’s site NOW to get pre-show prices!

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6 thoughts on “Win This! SMX West All Access Pass (Worth $1795)

  1. Adrian

    Considering how much digital marketing changes over time, a marketing expert must embrace the idea of innovating their strategy and execution of marketing. At times the innovation can be completely homegrown, which is nice. But often innovation can be sparked by analyzing competitors’ strategies and tactics and adopting them or even making improvements upon them. Maintaining a well-defined process of this competitor analysis is great for long-term marketing innovation.

    Some general types of tools I use to gain competitive intelligence are social media listening tools for monitoring competitor social accounts, and SearchMetrics to gain knowledge on their organic/paid search visibility. WhatRunsWhere would be an intriguing addition to the tools I use.

    Reply
  2. Christian

    Seeing how quickly competitors can innovate, whether its on SEO, SEM, Display, or Social Media advertising really pushes us to try new initiatives. WhatRunsWhere has helped us keep a steady pulse on what our competitors are doing without having to manually do the digging every day to find out.

    Reply
  3. Kelly Beckstedt

    Competitive intelligence is not about copying a competitors strategy or messaging; it’s about knowing what their doing, what their missing, and how I can fill in the gaps. I believe that the technology utilized behind a campaign is a huge indicator into the direction and strategy that you’re up against. Using several free and paid tools (for example, builtwith.com, google site searches, keyword research, etc), you can get a nice idea of the capabilities & technology your competitors have at their disposal. Monitoring data and ongoing benchmarking is a great way to determine where my next campaign should lead me. Are my competitors active on SM? How many twitter followers do they have? How have they changed their page titles, content strategy, blogging frequency? All of this information is important to me as a marketer. By monitoring my competitors I am able to stay one step ahead and get closer to becoming a leader in the industry.

    Reply

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